Agency vs. Corporate: My Takeaways
Recently, PRSSA National hosted a “tweet-up.” And if you have no idea what this means, don’t worry. I had no idea either until about a year ago when I attended PRSSA National Conference in San Diego. It’s basically a discussion on Twitter that happens using a specific keyword or link, specified by a hashtag (#). [...]
Understanding the Elements: Using His Genius to Construct a Home
When I travel on these trips for PRSSA, I never want to leave right after the conference. I always have to stay for a least a day or two. After all, this is my opportunity to explore the world around me, to experience new cultures. This time, I had the opportunity to explore Scottsdale, Arizona. [...]
PRSSA Leadership Rally: Joining Forces for a Successful Term
I am about to board a plane back to Orlando, Florida, back to my home state and to my home PRSSA chapter. But I am returning with a much deeper knowledge of how to lead a successful chapter, how to ensure effective communication among all members and how to unite the chapter in order to [...]
Layout & Design: Print to Emerging Digital
What is layout and design? Well, until recently, layout and design mainly applied to print materials: magazines, brochures, business cards, newsletters, flyers and billboards. However within the last few years, digital media has emerged as one of the fastest growing and most exciting forms of communication. Nevertheless, certain elements of layout and design should be [...]
A Forum to Get Noticed: Surfing Meets Social Media
As journalist Beau Flemister writes in Surfer Mag’s “SOCIAL VISIONS,” most of us aren’t new to social media. It’s everywhere. It’s changing the way we communicate, the way we live and learn. And now, Innersection.tv is bringing this online social environment to surfing. Innersection has one purpose: to produce the highest quality film with the [...]
Press Agentry: USF Groundbreaking
Press agentry or publicity: one-way communication to “hype” a cause, product or service, as defined in “Public Relations Strategies and Tactics.” On Wednesday, April 28, USF had a groundbreaking ceremony — a press agentry — to celebrate the expansion of the Recreation Center and the new Southeast Student Dining Facility. Because I was scheduled to [...]
Hipster turned Corporate Bully
With ads like this, Apple has established its brand image: cool, hip. They create the best tech products; they look incredible and they’re fun and easy to use. But recent events have me wondering: what the heck is going on with Apple? I know they’ve always been about secrecy, and Steve Job has been a [...]
Is the Text Worth It?
As part of our final project for Public Relations Research, I worked in a group with Patricia Erickson, Danielle Sanchez and Lorilee Bell to create a PSA and distribute a survey. It was our goal to promote awareness of the dangers of texting while driving, and also to collect valuable data regarding people’s awareness, attitudes [...]
Looking Back as PR Student | Thank You
Tonight, I was recognized as the recipient of the Walter E. Griscti Scholarship on behalf of the USF School of Mass Communications and the Tampa Bay chapter of PRSA. It was a great honor, and I am very thankful for the recognition. I am very thankful to all of my advisors: my professors, my family, [...]
Mobile-Giving: Changing the Way We Donate
Social media and mobile devices have been rapidly growing fields over the past couple of years. Like any other entity, non-profit organizations are seeking ways of integrating these platforms into their campaign goals. With the example of the catastrophe in Haiti, the Red Cross achieved great success in reaching donation goals by utilizing mobile-giving. In [...]
Mobile Marketing: North Face Leading the Way
Mobile media. That is the trend. Research has shown the growing numbers of people accessing the Internet on their mobile phones. Social sites are the most frequently checked. And now, North Face is among the first to implement mobile marketing by sending texts to customers when they are within walking distance of their store. Although [...]
Red Bull Gives Wings
Red Bull Project Air 2010 bowl training from world of freesports on Vimeo. The World Tour is just around the corner: only five days away. The Quiksilver Pro Gold Coast presented by Land Rover will be the first of ten stops on the tour this season. And to get its surfers ready for all the [...]
Social Media Research
Click below for final paper on Social Media Research Project: Disney Parks. GY97C4BCAAHB Disney Parks Research Project “Nuggets” of Research Table
Social Media Backlash?
Facebook has passed its 400 million threshold. And more than 58 million users are registered on Twitter, sharing bits of their lives 140 characters at a time. But was this all just a fad? Another trend? Some analysts are seeing a decline in active use of such social sites, and of trust in these sites. [...]
Learn from this 15-Year-Old
Since I’ve been on a roll with social media lately, I wanted to make a post that combines this media along with Generation Y. I was getting distracted the other day — surprising, right? An ad for Justin Bieber popped up on MySpace. I guess that medium is perfect for this ad: 15-year-olds are the [...]
iPod Generation, what?
So who are we? We’re referred to as the Y Generation, the Google Generation, the iPod Generation. It’s an age of distraction. There is so much going on. As I write this, I am finding myself getting distracted. We multi-task: I have MySpace music streaming in the background, Mail running in case I get an [...]
Doing Social Media Right
Alright, I want to clarify on my last post on social/new media. I value the appropriate use of this media, and the strategic tools it provides for organizations. It is a great tool for groups of friends to collaborate, for family members to share photos and for organizations to reach out to the community. Carissa [...]
Social Media. Ah, what a vicious circle.
If you’ve been a part of — well, anything — lately, you know about this so-called “social” media. True. It is a “social” media — it allows people and groups to connect and share through various medias: video, photos and the written word. However, one might also call it new media. It is simply a [...]
The Root of the Brand: Quiksilver at the Consumer Level
Well I’m back home now in Orlando, home for the winter break. I was cleaning my room today, and realized that I have a TON of Quiksilver things: everything from stickers to hats to shirts, keychains, buttons, pens… it’s crazy. And all of this was from before my internship. So what is it about this [...]
End of the One-Trick Pony. No, not Paul Simon.
With the rise of new online medias, journalists today are expected to be able to craft their message into every outlet possible. Not only do they need the skills to write a 10-inch piece for newspaper, they need to know how to translate this story into RSS feeds, Twitter posts, Facebook updates and video blogs. [...]
