Mobile-Giving: Changing the Way We Donate

Social media and mobile devices have been rapidly growing fields over the past couple of years. Like any other entity, non-profit organizations are seeking ways of integrating these platforms into their campaign goals. With the example of the catastrophe in Haiti, the Red Cross achieved great success in reaching donation goals by utilizing mobile-giving.

In my Public Relations Research course, I worked with a group to conduct a research study on this topic. The study we conducted show that people use mobile giving primarily for one reason: convenience. It makes it is easy for people to contribute. Furthermore, they feel that their donation is being used effectively and efficiently. They trust the Red Cross and they trust that their mobile donation will be used appropriately. This form of donating — as well as bill-paying — will likely increase in the coming years.

Click here for the full report in PDF format: Mobile Donations

Also see the Box.Net widget at the bottom of this screen for the audio files of the three interviews conducted.

This entry was posted on Friday, March 26th, 2010 at 11:53 pm. It is filed under PR & Media and tagged with donating, donations, Haiti, mobile marketing, mobile media, mobile-giving, PR, public relations, Red Cross, texting. You can follow any responses to this entry through the RSS 2.0 feed.