Is the Text Worth It?

As part of our final project for Public Relations Research, I worked in a group with Patricia Erickson, Danielle Sanchez and Lorilee Bell to create a PSA and distribute a survey. It was our goal to promote awareness of the dangers of texting while driving, and also to collect valuable data regarding people’s awareness, attitudes and behaviors toward texting while driving.

The survey is now closed, but you can view our video PSA as well as our report below. In the video PSA, I am the bicyclist. I like to think of myself as the bicyclist version of Will Ferrel’s character Steve Butabi in the movie “A Night at the Roxbury.” This is how I think Will Ferrel would ride his bicycle:

Full Report: IS THE TEXT WORTH IT?

This entry was posted on Saturday, May 1st, 2010 at 3:26 am. It is filed under PR & Media and tagged with bicycle, bike, new media, PSA, public relations, public service announcement, social media, texting, texting while driving, Will Ferrel. You can follow any responses to this entry through the RSS 2.0 feed.