Agency vs. Corporate: My Takeaways
Recently, PRSSA National hosted a “tweet-up.” And if you have no idea what this means, don’t worry. I had no idea either until about a year ago when I attended PRSSA National Conference in San Diego. It’s basically a discussion on Twitter that happens using a specific keyword or link, specified by a hashtag (#). [...]
A Forum to Get Noticed: Surfing Meets Social Media
As journalist Beau Flemister writes in Surfer Mag’s “SOCIAL VISIONS,” most of us aren’t new to social media. It’s everywhere. It’s changing the way we communicate, the way we live and learn. And now, Innersection.tv is bringing this online social environment to surfing. Innersection has one purpose: to produce the highest quality film with the [...]
Is the Text Worth It?
As part of our final project for Public Relations Research, I worked in a group with Patricia Erickson, Danielle Sanchez and Lorilee Bell to create a PSA and distribute a survey. It was our goal to promote awareness of the dangers of texting while driving, and also to collect valuable data regarding people’s awareness, attitudes [...]
Mobile Marketing: North Face Leading the Way
Mobile media. That is the trend. Research has shown the growing numbers of people accessing the Internet on their mobile phones. Social sites are the most frequently checked. And now, North Face is among the first to implement mobile marketing by sending texts to customers when they are within walking distance of their store. Although [...]
Red Bull Gives Wings
Red Bull Project Air 2010 bowl training from world of freesports on Vimeo. The World Tour is just around the corner: only five days away. The Quiksilver Pro Gold Coast presented by Land Rover will be the first of ten stops on the tour this season. And to get its surfers ready for all the [...]
Social Media Research
Click below for final paper on Social Media Research Project: Disney Parks. GY97C4BCAAHB Disney Parks Research Project “Nuggets” of Research Table
Social Media Backlash?
Facebook has passed its 400 million threshold. And more than 58 million users are registered on Twitter, sharing bits of their lives 140 characters at a time. But was this all just a fad? Another trend? Some analysts are seeing a decline in active use of such social sites, and of trust in these sites. [...]
Doing Social Media Right
Alright, I want to clarify on my last post on social/new media. I value the appropriate use of this media, and the strategic tools it provides for organizations. It is a great tool for groups of friends to collaborate, for family members to share photos and for organizations to reach out to the community. Carissa [...]
Social Media. Ah, what a vicious circle.
If you’ve been a part of — well, anything — lately, you know about this so-called “social” media. True. It is a “social” media — it allows people and groups to connect and share through various medias: video, photos and the written word. However, one might also call it new media. It is simply a [...]
End of the One-Trick Pony. No, not Paul Simon.
With the rise of new online medias, journalists today are expected to be able to craft their message into every outlet possible. Not only do they need the skills to write a 10-inch piece for newspaper, they need to know how to translate this story into RSS feeds, Twitter posts, Facebook updates and video blogs. [...]
