Press Agentry: USF Groundbreaking
Press agentry or publicity: one-way communication to “hype” a cause, product or service, as defined in “Public Relations Strategies and Tactics.” On Wednesday, April 28, USF had a groundbreaking ceremony — a press agentry — to celebrate the expansion of the Recreation Center and the new Southeast Student Dining Facility. Because I was scheduled to [...]
Red Bull Gives Wings
Red Bull Project Air 2010 bowl training from world of freesports on Vimeo. The World Tour is just around the corner: only five days away. The Quiksilver Pro Gold Coast presented by Land Rover will be the first of ten stops on the tour this season. And to get its surfers ready for all the [...]
Doing Social Media Right
Alright, I want to clarify on my last post on social/new media. I value the appropriate use of this media, and the strategic tools it provides for organizations. It is a great tool for groups of friends to collaborate, for family members to share photos and for organizations to reach out to the community. Carissa [...]
The Root of the Brand: Quiksilver at the Consumer Level
Well I’m back home now in Orlando, home for the winter break. I was cleaning my room today, and realized that I have a TON of Quiksilver things: everything from stickers to hats to shirts, keychains, buttons, pens… it’s crazy. And all of this was from before my internship. So what is it about this [...]
Return to SoCal
Yet again I am returning from Orange County, California. And yet again I am writing a blog saying that I will post more frequently. However, this trip has given me a much needed break… or was it more of a return from a long break? In many ways, I can call Southern California home. It [...]
Direction of this Blog
This blog began as a way for me to document what I was learning as an intern at Quiksilver. Now, it is taking an adaption. Much like is done in the process of public relations, I had to reevaluate the purpose of this blog and the direction it would take from this point on. First [...]
Back to University | It’s a Big World!
I am now in my second week of classes, back at the University of South Florida in Tampa. I am now enrolled in my first public relations course within the School of Mass Communications. I am finally being introduced to PR from a purely academic standpoint. Up to this point, everything has been based on [...]
Wrapping Up
I just booked my airline ticket back home. My summer is coming to an end… my trip to California is almost over. And it’s becoming very apparent, now that I’ve solidified travel plans for the return flight to Florida. I came to California for an internship with Quiksilver. But I am leaving with a much [...]
If This is the Life
I’ve been working on this blog entry for several days. I started writing when I got back home Sunday night from a 311 and Ziggy Marley concert in which Quiksilver was represented. I originally wrote something in Word, but my emotions and thoughts were going absolutely all over the place. So I let myself rest [...]
Life After Death and Taxes
Alright, for this one, I’m referencing “Life After Death and Taxes” by Relient K. When I was in my internship this week, Todd Kline said something that, although cliche, got me thinking… He said, “There’s nothing guaranteed in this life except death and taxes.” Furthermore, he related life to a card game: “We’re all given [...]
Timing
“This could be the very minute, I feel I’m alive,” the words of Snow Patrol’s “Chocolate” play over my speakers. As I sat down to write this blog, I was thinking about the subject of time. I thought it interesting how the first song I play on Pandora is about “the very minute.” My friend [...]
Anyone wanna read…? Nothing professional.
It’s 6:45 on a Sunday evening and I’m sitting in the kitchen at my home in Huntington Beach. This post isn’t anything professional. It’s not going to tell you the latest trends in public relations. It’s not going to propose how to reach your target audience. And it’s definitely not going to talk about social/new [...]
The Awakening.
The following is a post I actually wrote yesterday. I wrote it on the bus on the way to Quiksilver. But as a note: I didn’t end up surfing this morning… I was up late last night and didn’t have the drive to get up 4 hours later. But, I will be in the water [...]
Dude, that was one insane weekend!
I’m sitting in the motor home just outside of Perry’s house. This is my home in Huntington Beach. I can hardly keep from eating the icing-coated oatmeal cookies that Laurie bought for me. I finally just put them away… moving on to the pretzels! This was one jammed-packed weekend! It all began Friday morning when [...]
Earth-Shaking Experience
This past Monday night, I experienced a force of Mother Nature I have never experienced before; I experienced my first earthquake. Centered around the LA area, I felt the quake in Huntington Beach about 8:30 p.m. It reached a 4.8 on the Richter scale, a fairly decent shake that lasted about 15 seconds. At first, [...]
My Go Moment.
Last Thursday morning was like most mornings here. I was out surfing at the Huntington Beach pier. Just some nice 4 to 5 ft sets rollin’ in. By 7 a.m. it was starting to get fairly crowded. I was starting to paddle in on one of the waves. And so were 3 other guys. Then, [...]
The Beginning
It has been less than a week since I first arrived in Huntington Beach, and it has already been greater than I could have ever imagined. It still seems so surreal that this is all happening. It’s incredible. Everyday, I wake up at 5:30 a.m. and surf the Huntington Beach pier… or the secret spot. [...]
