Agency vs. Corporate: My Takeaways
Recently, PRSSA National hosted a “tweet-up.” And if you have no idea what this means, don’t worry. I had no idea either until about a year ago when I attended PRSSA National Conference in San Diego. It’s basically a discussion on Twitter that happens using a specific keyword or link, specified by a hashtag (#). [...]
Red Bull Gives Wings
Red Bull Project Air 2010 bowl training from world of freesports on Vimeo. The World Tour is just around the corner: only five days away. The Quiksilver Pro Gold Coast presented by Land Rover will be the first of ten stops on the tour this season. And to get its surfers ready for all the [...]
Social Media Backlash?
Facebook has passed its 400 million threshold. And more than 58 million users are registered on Twitter, sharing bits of their lives 140 characters at a time. But was this all just a fad? Another trend? Some analysts are seeing a decline in active use of such social sites, and of trust in these sites. [...]
Learn from this 15-Year-Old
Since I’ve been on a roll with social media lately, I wanted to make a post that combines this media along with Generation Y. I was getting distracted the other day — surprising, right? An ad for Justin Bieber popped up on MySpace. I guess that medium is perfect for this ad: 15-year-olds are the [...]
Doing Social Media Right
Alright, I want to clarify on my last post on social/new media. I value the appropriate use of this media, and the strategic tools it provides for organizations. It is a great tool for groups of friends to collaborate, for family members to share photos and for organizations to reach out to the community. Carissa [...]
Social Media. Ah, what a vicious circle.
If you’ve been a part of — well, anything — lately, you know about this so-called “social” media. True. It is a “social” media — it allows people and groups to connect and share through various medias: video, photos and the written word. However, one might also call it new media. It is simply a [...]
End of the One-Trick Pony. No, not Paul Simon.
With the rise of new online medias, journalists today are expected to be able to craft their message into every outlet possible. Not only do they need the skills to write a 10-inch piece for newspaper, they need to know how to translate this story into RSS feeds, Twitter posts, Facebook updates and video blogs. [...]
